Looking for ways to find new keywords to use for your marketing campaign or website SEO project? Keyword research is an important part of online business promotion whether you are using it to attract search traffic or as part of an advertising venture. Picking the wrong keywords can increase your cost and make your Google Ads campaigns fail, so here are ten suggestions on how you can find and use productive search keywords.
1. Use Keywords From the Related Searches in Google Search Results
When researching the marketing niche that you are focussed on you’ll find yourself doing many internet searches on engines such as Google. Most of these search engines have a “Searches related to” section at the bottom of the search results which shows some alternative keywords for the search term you entered. These often search terms that the engine has identified as popular alternatives for the topic you were searching for or popular terms that relate to it. This can be a great source of popular keywords to use in your marketing efforts.
Tools for Google Search Results:
Soovle makes use of Google’s autocomplete feature to generate keywords that you can generate keyword ideas to target on Google Ads. Just enter your keyword and it will generate new keyword ideas.
Ubersuggest is a powerful free tool to help you suggest for long-tail keywords and also find keywords from your competitor’s websites. You’ll also see volume, the competition, trends for your keywords.
2. Use the Google Ads Keyword Planner
If you have a Google Ads account then the Keyword Planner available in the tools section of that account can be a great way to research keywords and find their value and search volume. This is particularly useful if you are planning a Google Ads marketing campaign or are designing a website that is intended to make money from Google Adsense. Note that Google Ads were formerly known as Google Adwords.
You can find more information about the Google Ads keyword planner at: https://ads.google.com/home/tools/keyword-planner/Visit Google Ads Keyword planner
3. Use Google Trends
If you want to analyze keyword trends that are currently happening around the world then Google Trends is a great tool to do that. Google Trends lets you enter a keyword into its search bar and get back graphs and other data for that term.
It also provides keywords that are currently trending in the news and internet searches, though you may need to drill down further using some of the other tools listed in this article.
You can find Google Trends at: https://trends.google.com/Visit Google Trends
4. Use Popular Twitter Hashtags
Popular hashtags on twitter can be a great source of keywords if the niche you are targeting is compatible with them. If you have a blog to promote that focusses on current events, for example, then Twitter hashtags will tell you what terms are popular for those events.
Use this tool to quickly find related Twitter hashtags: https://keywordtool.io/Visit Keywordtool.io
5. Use Social Media Search Suggestions
When searching on social media sites the site will often provide a drop-down list of search terms related to the one you searched for. This can often provide some interesting clues as to what people are actually searching for on that site.
Take for example, on Facebook, you can enter a keyword and it will suggest your common keywords people look for. This is a good way to discover new untapped keywords!
6. Use Google Chrome Keyword Research Extensions
Google’s Chrome web browser has a wide selection of useful extensions available for it, including some great keyword research tools. Many of these tools will add an interface to the web pages you visit to provide you with research opportunities that can lead to some juicy profits. You can find Google Chrome extensions at: chrome.google.com/webstore/category/extensions
Wordtracker Scout is one good example of these keyword research Chrome extensions. You can find it at: www.wordtracker.com/scout
Keywords Everywhere is another great keyword research extension for Chrome. You can find it at: keywordseverywhere.com
7. Use SEMrush
SEMrush is a keyword tool that can help you discover new long-tail keywords. You can get related keywords, discover phrase matches and estimate keyword difficulty. You can get 2,000,000 keyword ideas from just one seed keywords.Visit SEMrush
8. Use Commercial Keyword Research Tools
Once you have expended the capabilities of free keyword research tools it is probably time to move on to paid tools. These are well worth spending money on as the profits you can make by using the tool wisely can far outweigh the cost of the tool.
If you have tried out the free version of the Wordstream keyword tool listed above then you may be ready to move on to the paid version of Wordstream. This version also comes with many other features that can help you in your advertising and marketing efforts. You can find out more at: www.wordstream.com
Here are some more commercial keyword research tools to check out.
- Jaaxy: www.jaaxy.com
- Ahrefs Keywords Explorer: ahrefs.com/keywords-explorer
- SE Cockpit: secockpit.com
- MOZ Explorer: moz.com/explorer
- SEM Rush: www.semrush.com
- KW Finder: kwfinder.com
9. Learn From Your Competitors
You can learn from your competitors by analyzing which keywords are bringing them traffic. This is a very fast way to jumpstart your keyword research.
Do some online searches for terms relating to your niche and build up a list of popular sites in that niche. Look over each site’s content and try to identify the keywords that the site is targeting. Also, look in the site’s keyword and description meta-tags that are found in the source code of the site.
You can also use keyword tool from Ubersuggest to easily complie a list of keywords from any domains: https://app.neilpatel.com/en/traffic_analyzer/keywords
While you shouldn’t copy what your competitors are doing, you can learn a lot from analyzing why a successful site is successful. If you approach the problem from the right angle, you can also find opportunities that your competitors are missing out on and take advantage of those opportunities.
10. Use A-B Split Testing to Test Keyword Variants
While there are plenty of ways to find popular keywords, none of them will tell you how well those keywords will work for your specific marketing project. To find that info you’ll need to do some testing.
Create some nearly identical marketing campaigns where the only real difference is the keyword variant you are using. See which keyword variants convert better. You can make use of Google Analytics to help identify which keywords are converting for you, and at what rate.
The useless ones should obviously be dropped if you are sure that you have enough data to identify the keyword as the problem. For the rest, you should focus your spending on the best performing keywords.
Finding good keywords is only a small part of a successful marketing campaign. Good marketing requires great copywriting and design that appeals to the target audience. So pick your keywords carefully, do lost of A-B split test to find out which keywords converts best.