In this digital age, everything is readily available online, it’s not uncommon to suffer from information overload. The sad thing is these are cheap information unintentionally propagated in blogs, news stories, and social media posts.
With fierce competition for followers and visitors online, it is important for bloggers to deliver exclusively relevant information. Just like information, the time of your readers are just as valuable. Showing respect to your readers mean providing them with unique and relevant information that will save them time.
Another importance of writing relevant content on your blog is that of trust. You can build and further strengthen the trust of your audience by providing them with information that inspire and content that they can use in their lives.
To avoid wasting your time and that of your target audience, here are some blogging tips that will help you in optimizing content. We will list down some of the most common mistakes that bloggers commit during content creation. Learning about these mistakes and fixing them immediately, you will drive more traffic to your website, convert leads, and establish authority in your chosen niche. Using these best blogging practices will ultimately help your business grow.
1. Create blog posts that serves your larger business goals
A blog’s traffic is driven organically, which means visitors are going to use search engines and will click on a blog entry that fits their needs. To drive traffic to your site, you need to generate topics which are interesting for your target audience. Some bloggers only think of ideas that only interest them. Remember that you aren’t the only reading your blog.
To make sure that your ideas will turn into interesting articles or topics on your blogs, always make sure that they align with your business goals. You are blogging to solve the common problems that your target audience experiences. All your blog entries should always revolve around your company objectives. If you have this point of view, you will end up creating entries that solve the concerns in your industry.
2. Choosing a Difficult Domain Name
This is one of the biggest mistakes that bloggers make at the onset of their blogs. Your target audience should be able to find your blog easily. Find a blog name that is easy to say and spell. You can find a unique domain name without being complicated. It may be challenging to come up with your blog’s name especially if your first, second, or third choice are already taken. You can go to Internet domain registrars such as GoDaddy to see if the name options you’ve come up with are available. If not, you can choose alternative domain names that still appeal to you and will have an easy recall by your target audience. Don’t hesitate in purchasing domain names that do not have .com extensions. So long as you pick a domain name that is aligned with your first choice and in congruent to your business, extensions such as .net, .co, .biz, or.info will perform just as fine.
3. You like complicated stuff
One common misconception most people have is that complexity translates to superior intelligence, academic achievement, and sophistication, when in fact- it’s quite the contrary. A simple blog entry showcases more sophistication. Instead of going on a long rant about a challenging concept, it’s best to use metaphors to express your ideas clearly. You can write a simple story to explain complicated topics that will surely delight your readers.
Simplification doesn’t mean dumbing down your ideas. It means keeping your content neat, concise, and easily understood by your readers. Helping your readers process your content easily will save them time and inspire them to visit your blog every time they need valuable content.
4. You have totally forgotten about your persona
If you want your blog to generate traffic, leads, and successful conversions, you need to find out what truly resonates with your target audience. Create content that will compel them to take action. To do this, you need to seriously identify what you want your audience to do after they discover your blog. Define the buyer persona and learn more about the things that they value the most. By doing these steps, you can create content that will bridge the gap between your business and your visitors.
5. You are compelled to publish daily
The last thing that you want is to bombard your blog followers with a notification about a new entry. You want them to crave for your content. Every blog entry should be meticulously written, so that you produce a valuable content that will keep your audience excited when a new notification lands their email.
You are essentially wasting their time by publishing daily blogs. Only write content when you have something valuable or relevant to share with them. Trust me, your audience is more likely to engage with your blog if you are publishing well-written content once or twice a week. You will end up losing connections with your audience if all you do is provide them with random blog entries that does not benefit them in any way.
6. Non-responsive to comments
Simply put, if you want your readers to stick around in the long term, you need to engage with them. You want them to feel that your opinions and ideas matter as well. Responding to comments also tell them that you are listening to them and they have your attention, too. Regular engagement gives readers an incentive of supporting your blog.
As a beginner blogger I never responded to comments. What a mistake! It shouldn’t take a genius to realize that if you want readers to stick around and leave more valuable.
Leaving comments also helps in further strengthening your credibility in your chosen niche. Regular engagement will encourage communication among members, which also helps build a community within your blog. Lastly, your content isn’t the only valuable input on your blog. You can take recommendations, tips, and ideas from readers, which will later on help in content ideation and improving marketing strategies, too.
7. Don’t write too stiff
You want to create a blog that readers will enjoy. Beginners usually write with a formal tone, similar to writing term papers. Find a style that is both engaging and information. You don’t want to bore your readers by using technical terms. You need to infuse a fun character when writing blog entries. In short, write like how you talk in person. You want to crate content that is easy to read and one that will compel your readers to explore your blog in its entirety.
Try being more conversation when you write a blog. The more approachable your writing style is, the more people will start following your blog as well the products or services that you offer. Loosen up your writing and don’t worry about throwing contractions from time to time. Don’t be afraid to speak your mind as people are more likely to read a blog if the flow is more conversational than formal.
Use these tips wisely for your next blog entry. To make your blog stand out from competition, you need to combine wisdom and humor while showcasing your unmatched expertise in your chosen industry.