Many digital marketers still find blog and ping an effective strategy in delivering content in blogs and sites for indexing purposes. Blog ping is still perceived as a great way to boost profits by many to this day.
If you’ve been working in the online marketing and SEO industry for a while now, you probably chanced upon the blog ping and how marketers used it to their advantage. At one time, there was an alarming rise in the frequency of content theft blogs and spam blogs. Although it has not been all too popular in recent years, it’s frustrating to know that there are still leeches that continue implementing this strategy.
We highly oppose its use. But it’s better if we explain further why it brings zero value to your or your site. Gaining extensive knowledge about the energy is crucial if you want to protect yourself from Blog and Ping. It’s still tricky to identify these users and have them banned from search engines. The best way to overcome Blog and Ping is by educating yourself on how they operate online.
What Is a Blog and Ping Anyway?
Blog and Pings comes in many forms, but simply put, it’s a marketing term that refers to any system that uses blogs and pings or pingbacks to deliver blogs and sites for search engine indexing.
A lengthier explanation of how Blog and Ping works is as follows:
There was a time when static websites need to wait up to 6 weeks or longer to be properly indexed by Google and other search engines for free. Blogs have ultimately changed indexing rules, since you needn’t wait a long time for your site to be indexed and ranked. Blog and Ping essentially attaches a big red flag on your site, which lets Google know that your content exists. Pinging central services means that there is an available list of blogs that post content at any given time. Search engine spiders easily follows these links resulting in blogs being indexed at a faster rate.
When Opportunists Attack
There is no shortage of Blog and Ping that have gained good positioning in search engines. When you look closely at their sites, you start noticing some inaccuracies and deficiencies. You suddenly realize that their clout is mainly due to Blog and Ping.
There are many marketers that promote Blog and Ping hence they come in many forms. You will be provided with different sales pitch, giving you greater insight on what techniques they apply to grow their clientele. The common denominator across all these promotors is that they all ping sites as a means of bringing search engine spiders to a blog.
So, here are some of their tactics:
1. Real Blogs, Stolen Content
One concerning fact about Blog and Ping is that it promotes blogs for profit, most of which comes from Adsense and affiliate programs with scripts that steal content from the competition. These content are then reposted to create organic sites that gains traffic from search engines. An advocate of this Blog and Ping strategy is Michelle Timothy from RSStoBlog.
Her Blog and Ping approach is somewhat similar to having a writer who performs everything flawlessly- from researching topics and keywords to posting blog entries at strategic times as many times in a day.
2. Spam Blogs
Spam blogs are in every sense of the word a Blog and Ping. It’s a form of link farms, wherein they were never created to bring value to its visitors. They mainly exist so that search engines can discover other sites which in turn rewards those sites for multiple links.
Spam blogs utilizes a three-step process. It brings search engine spiders to find a spam blog ping on a list and then follows it back to the blog. Spiders then discover links to static web pages and then goes through these pages for indexing. The problem with this technique is that search spiders won’t visit a site with zero content. To resolve this issue, sites create non-sensical content, often stuffing it with keywords thereby assisting spiders to indexing money-generating static sites.
There are many websites that promote this technique, with each one showcasing a slightly different variation. For instance, a site called BloggingEqualizer.com uses the methods listed below:
- Create a spider trap by building a free blog on Blogger.com.
- Sign to up a MyYahoo.com free account.
- Post links onto the web pages you want “spidered” or indexed on your blog.
- You can successfully attract search spiders by pinging the blog to your MyYahoo account.
There are sites that promote a similar Blog and Ping technique which automatically reposts static webpages to Blogger with links back to their source.
Is Blog and Ping Profitable?
Sadly, this technique is a good way to make profits, especially for those in the multilevel marketing niche. Promoters make money and those at the very top of the pyramid.
Program scripts for Blog and Ping purposes are sold for $100 and $500 at some point and factoring in inflation and the fact that there are still some who use these scripts, the price points may be higher today. There are still people who get sucked into these slick marketing spiels that guarantees huge profits. This just shows that there is market for virtually everything, and with the Internet growing rapidly by the day, there are still a lot of people that use Blog and Ping programs solely to rake in money.
Earlier users of Blog and Ping programs have profited the most from their “investment”. In these day and age, with millions, if not billions of spam and content theft blogs on the Interwebs, it has become close to impossible to generate profits from such programs. This makes it inefficient to spend money on Blog and Ping packages as people will find it difficult to recoup their investment in the first place.
When it comes to SEO, Blog and Pings don’t work anymore. If your main purpose is to get static sites indexed by search engines, Blog and Ping can only do so much. A better strategy would be to use text links from decent blogs to deliver minimal results. With this technique, you’ll pay a lot less for a proper text link compared to spending a considerable amount of cash for Blog and Ping spiels.
The End of Blog and Ping
Blog and Ping is dead. The massive increase in its demand and the rise of content theft sites and spam blogs caused its demise. If you are still benefiting from Blog and Ping today, it’s only a matter of time that search engines will exclude your sites, or worse, ban them altogether.
Is There a Good Side to Blog and Ping?
To be blunt, ZILCH! As search engine algorithms and indexing have drastically changed in recent years, Blog and Ping strategies have made it difficult for sites to place themselves on search engine rankings. Google, Bing, and other search engines have implemented filtering functionalities onto their servers, making it difficult for Blog and Ping users to profit altogether. These filtering changes bring good news to bloggers who use legitimate tactics to rank their platform on search engines.